A: Our readers are typically concerned about their health, their community, and their environment; they believe everyday choices make a difference in the quality of life. Many are part of the LOHAS demographic (Lifestyles of Health and Sustainability). Non-food advertisers, such as Linda Kucera Window Restoration are placing their brand in front of a targeted audience that is leaning towards a more sustainable lifestyle and learning ways to impact the earth less (repairing your home’s windows instead of replacing them is a great example of this mindset).