Summer in Southeastern Massachusetts means one thing for fishing enthusiasts: it’s time to hit the water. The ocean is alive with blues, stripers, flounder, and tuna, whether you’re casting in the Cape Cod Canal, cruising the bay, or chasing giant tuna out at Stellwagen Bank. But a day on the water isn’t complete without the right gear—and a cold beer to celebrate the catch. Enter Deep Seductress, a New Zealand-inspired IPA born from a collaboration between two Kingston, MA, companies: Siren Lures and Forty Second Brew Co.
Siren Lures, founded by New Zealander Jason Ward, is a name synonymous with big-game fishing. Their tough, reliable lures are a favorite among anglers worldwide. Meanwhile, Forty Second Brew has earned a loyal following for its bold, flavorful brews. Together, they’ve crafted Deep Seductress, a beer named after one of Siren’s standout lures and infused with the spirit of New Zealand’s hop fields. Ward’s Kiwi roots shine through in the beer’s vibrant, imported NZ hops, which give it a crisp, distinctive edge.
The team at Forty Second Brew poured their creativity into this IPA, delivering a brew that’s as bold as a bluefin tuna and as smooth as a summer swell. A straw-colored hazy IPA with intense tropical notes of nectarine, peach, pineapple, and passion fruit. The cans are hard to miss, sporting a striking design with a massive tuna and the Deep Seductress lure itself. As the folks at Forty Second like to say, “You’ll be hooked!”
If you’re in Kingston, swing by the brewery on Summer Street to grab a pint or a four-pack. Otherwise, keep an eye out at local shops and restaurants—this beer is making waves all over Southeastern MA. So, pack your tackle, crack open a Deep Seductress, and toast to summer days and epic catches.
